News of the death of the deli continues to be premature.
Wexler’s Deli announced today that it will be opening up its third location in Century City.
The deli that is on the cutting edge of the artisanal Jewish food movement will add to its original Grand Central Market location and subsequent Santa Monica outlet with a new operation at the remodeled Westfield Century City Mall in Summer 2017.
“Wexler’s Deli’s latest location at Westfield Century City will be designed in partnership with Otto Design Group (ODG),” read today’s press release. “The 400-square foot restaurant will feature 10 counter seats and communal seating in the renovated dining terrace.”
“The menu at Wexler’s Deli will feature traditional deli favorites including corned beef, pastrami, lox, and sturgeon – all cured, smoked, and hand-sliced in-house – as well as house made condiments and freshly baked breads and bagels. Returning favorites from both the Downtown LA and Santa Monica locations include The O.G. sandwich with pastrami, mustard, and rye, Smoked Meat and Smoked Fish Packages for extensive office catering, along with a selection of new items exclusive to the Century City location.”
Founded by Chef Micah Wexler and Michael Kassar, Wexler’s adheres to traditional items — lox and cream cheese, pastrami and rye — using sustainably sourced ingredients and in-house preparation. Wexler applies his experience as a chef in numerous high-end restaurants to elevating traditional Jewish food. (To bring a little Wexler to your Passover table, check out this recipe for Beet Salad with Grilled Halloumi).
The Journal covered the opening of Wexler’s Santa Monica location with a video that captured the community buzz, below. Now, the excitement will no doubt build over the new location. Something about nostalgia gets people really excited about the future.